I was at the launch of the first Sony Alpha (the A100) back in 2006 and will be at the launch of the A99 next week in Melbourne. I have taken the opportunity to create a collection of images using a variety of alpha cameras I have owned (the A100, A700, NEX-7). This collection of images was then packaged into a Blurb book in Lightroom 4. I then created a free eBook on the Blurb site that is available for download.
If you want a coffee table version you could obtain a hard copy of the book from my Blurb account (I am going ‘profit free’ on this one but Blurb will charge you for the printing and shipping).